Category Archives: Promotion

Mitch Carson – Motivator, marketing and consultant.

Mitch is a key speaker on motivation, sales consultant and marketer.
But his story doesn’t start there.

Watch this episode of Behind The Pen.

Take a look at his book. The Silent Salesmen

How to create a successful promotional product campaign for any business

According to award-winning direct marketer Mitch Carson, business owners and marketers should understand the value of using promotional items for business growth, and how to create successful promotional product campaigns. In The Silent Salesmen, Carson introduces his proven, simple promotional product strategies that are guaranteed to increase sales and profits. Business owners and marketers will discover step-by-step tips on how to develop and implement a versatile marketing plan that encompasses ready-to-use samples of sales materials paired with unique and memorable promotional products. Combined, these tools will make for an extremely effective (and profitable) marketing message.

More about Mitch.

Experienced speaker and seminar promoter who has been on the platform throughout the U.S., Canada, Australia, United Arab Emirates and New Zealand. Responsible for placing over 1,000,000+ buying units in conference halls in multiple niches and categories. Turned unprofitable categories and seminar companies into cash-positive operations.
Produced several short-form infomercials that have aired on Home Shopping Network (HSN), QVC and international markets grossing over 8 figures in sales over the airways and through retail channels.
Wrote a column in The Glazer-Kennedy newsletter for three years. A paid subscription newsletter that is considered the cutting edge publication for the small business and information publishing markets.Personally read more than 100 books per year over the last several years. Categories would include marketing, sales, direct marketing, promotional products, PR, direct sales, online PR, social media, social media marketing, direct mail, dimensional mail, 3-D mail, lumpy mail, seminar marketing, Google adwords, organic search, article marketing, bookmarking, pinging, podcasting, blogging and video marketing via YouTube and Viddler.
I have been featured in 200+ newspapers worldwide. This includes the Sydney Morning Herald, Los Angeles Times, Roll Call, and The Wall Street Jounal.
I have hosted a radio show on 97.1 CBS Radio in Los Angeles for over one year.
Author of The Silent Salesmen which is published by John Wiley and Sons.

Read testimonials, free tips and find out how Mitch can help you.
https://www.mitchcarson.com/

DJ Dizzy Bandz

Who is DJ?

DJ is a producer, musician, songwriter and DJ from Georgia US. Artists come to him with an idea and he’ll work with them until they have a track both are happy with.

He loves song writing but nothing can beat DJing at live gigs. Getting the crowd hyped and playing his music and debuting new artists and tracks.
I had a chat with DJ about his music. How he works and how he’s coped with the pandemic.


DJ Dizzy Bandz is signed with https://www.ex47records.com they have a working partnership when it comes to organising gigs. DJ loves to work with independent artists but plans on collaborating with some big names in the future.

I love that DJ adds a mixture of music genres in his gigs. R&B, heavy metal, hip-hop, pop. I’ve never heard of this before and he explains it to me in the Behind The Pen episode.

Check out the official video of CHANGE UP.

The Desire To Inspire

I was honoured to chat with the founder and director of this foundation, Dawn Witte.
She has such positivity in everything she says and wears her heart on her sleeve. She sees the good in everything and can always turn the negative into a positive just by her smile and speech. You can feel her love and compassion radiate from her. She has such a light inside her, that you can’t help feeling joy when talking with her. She’s all about love and wants to help and give out this positivity to as many people as she can. After my chat with her, I now think of her as an Earth Mother. Watch the video to understand why.

If you would like to find out more about the Desire to Inspire Foundation or even donate to help, please go to…

https://desiretoinspirefoundation.org
You too can make a difference.

The Desire to Inspire Foundation is dedicated to collaborating with partners globally in an effort to provide communities in need with basic necessities, vocational and educational opportunities, and the action needed to uplift one significant life at a time. We ask that all of those we help do the same for others.  This is how we change the world. Extending the ripple of kindness far beyond one’s reach.

‘In addition to helping others through coaching and her foundation, Dawn is currently working on a branded skincare and fragrance line which will help raise money for her sustainability projects in Africa.
No matter the challenge, Dawn believes in Pamela Leo’s words, “Children need at least one person in their life who thinks the sun rises and sets on them, who delights in their existence, and loves them unconditionally.”‘


Dawn is the author of many inspiring and uplifting books take a look.
https://www.amazon.com/Dawn-Airhart-Witte/e/B071WR5BY4

What’s so special about a DOT?

About the book;
The book “The Story Of Dots…” is set against the backdrop of the author’s real life. It takes into account the experience that she had to handle in coping with friends, family, strangers, stranglers. It takes through a rollercoaster ride of the impact of social media. It talks about the voids in a person’s life and the need to grout it as & when required. It talks about the richness of the punctuations in English language specially the mere ‘dot’ with a focus on the power of words to make you feel low and high at different times. It takes you through the different time zones of the author’s life, all coinciding towards the fierce well, the dot. It encourages to fight the mental health issues created under the influence of the mingled yarns.

Review quote:

We all have heard of that phrase, ‘a friend in need is a friend indeed.’ Whenever there is trouble in life we always seek a friend who will listen to our problems.

But how many times can we express our feelings without having the fear of being judged by the same person? We can’t.

In the book named, ‘STORY OF DOTS…’ author Zarin Ali, starts by talking about her childhood memories and puts forward her various learnings so that we face our problems more consciously and make rational decisions at every step of our lives.

She beautifully explains the transition that she underwent while she was growing up, from being a child to a teenager, the way she became accustomed with the ways of the world.


The book, written in lucid language, is divided into nine chapters, is a must-read for all, especially the teenagers, who find it increasingly difficult to face the challenges in life.

Read the full review here. (Reviewed by Sayantani Sengupta)

About the author:

Zarin Ali, is an author of Indian origin born in Ahmedabad. After having an illustrious academic career in KV Ballyganje, Kolkata, she pursued the Masters in Applied Geology from Jadavpur University, Kolkata in 2017. Ever since, she has been an active geolog

ist in Exploration with a passion for writing, acting in monologues, short films & modelling.

Watch the interview I have with Zarin

Links

https://www.deccanchronicle.com/in-focus/280421/the-story-of-dots-by-zarin-ali-is-all-set-to-produce-refreshing-stor.html

https://grindsuccess.com/zarin-ali-author-of-the-story-of-dots

https://www.imdb.com/name/nm12524975/?ref_=tt_ov_dr

https://www.imdb.com/title/tt14539974

https://www.amazon.in/dp/B091ZLRMKL?ref=myi_title_dp

Zeitgeist Film Festival 2021

The theme this year is LA Apocalypse.

When? Fri June 4th – 6th June
Where? Huntington Beach California


Meet Alexandra Nakelski

Quirky, fun, sticks to her guns. Loves the ’80s and refuses to censor.

I had the absolute privilege of chatting with the owner and founder of the Zeitgeist Film Festival. She also is a Film Studies Professor at Peninsula College and a Film Professor at the University of New Mexico.

This lady has so much passion and we found out we have a lot in common when it comes to our opinions.

Watch this special episode of Behind The Pen

About: Zeitgeist (The Spirit of The Age) film festival.

A year and a half in the making. 158 films from around the world hand-picked and curated in this special presentation. You won’t see any of this on streaming. Welcome to the first post-pandemic event. Others went virtual, we are going live…

The Zeitgeist Film Festival is a non-profit 501(c)(3) that is here to make waves in the festival world! With ties all over the US and abroad, this festival stands to last the test of time or frankly even the Apocalypse! The Zeitgeist film festival will be making its debut and putting roots down in Orange County. We have brought some of the youngest, brightest, and most experienced minds together to build a festival that both cinema experts and aspiring videographers would be proud of. This festival promises to be a hit with old and young alike showing modern-day classics, Shorts, and Independent Features.

This year’s curation is a culmination of the last 5 years of my PhD research that I wanted to share with larger audiences and not just the few other scholars reading my work. In a term I coined: The “Auspicious Apocalypse” I look at the collective subconscious desire for the “end” in hopes to resurrect with something better, something new.  Sometimes you have to burn it all to the ground to start over.  Can we do this and maintain some semblance of humanity? Will it remind us the importance of community in doing so?  Perhaps the fear of the Apocalypse is worse than the Apocalypse itself. Is it wrong to choose not to crawl into a fetal position paranoid for whatever is coming and instead face the music and feel more alive now than we ever have? – Alexandra Nakelski

Check out the list of amazing films and the directors, casts members and special guests who will be there to talk with you and answer your questions. An amazing opportunity to get up close to those you admire. Alexandra has made sure she has catered for all ages in this Filmfest.

Check it out.
https://zeitgeistfilmfest.org

Omnikent

Can an idea accelerated by passion give wings to one’s dream?

Yes, it does for “Omnikent”.

Ominkent started its journey in 2018  with a set of three people, one idea and a dream. A dream to offer the best in class services and platforms to the ones whose writings we have grown up reading i.e. the Authors.

At Omnikent, the mission is to help the authors connect their writing with the right audience and become authorpreneurs, using technology, design, and data driven strategies. The services provided ranges from illustrations, custom web designs, brand building for authors through pre and post marketing services, E-commerce store set-up for author brand, book conversion to 2D/3D movies or web series.

The organisation is all-remote based out in Dubai with the team spread across the globe. On asked about what holds the team together despite geographical distances, Mr. Sanjay John Eapen, the CEO, Miss Sneha Ann Babu, the Chief Business Officer quotes, “Trust, Accountability and Transparency” as the key values which  drives the team and inspires them everyday to offer the best. The perfect balance of management skill and passion, helps them to provide the quality services by focusing on driving the entire operations of the organisation with utmost efficiency because of which the organisation today could successfully deliver 17+ projects within such a short span of time.

Going ahead, the plan is to leverage technology and design, to help authors get most out of their creativity and effort to be the best sellers in every market thereby, directing Omnikent to be the globally recognised brand that the authors can rely on, as in Omnikent we believe in nothing but “Authorpreneurship”.

Contact details:

http://www.omikent.com

Mail us at : hello@omnikent.com

Twitter : https://twitter.com/omnikent

LinkedIn : https://www.linkedin.com/company/omnikentdigital

Facebook : https://www.facebook.com/omnikentdigital/

IG : https://www.instagram.com/omnikent/?hl=en

Time For A Musical Break

I had the opportunity to chat with young and upcoming rap and hip hop artist 7o BENZO (pronounced seven o benzo)

His latest album Hood Quote which was released in February this year has a mixture of styles from freestyling to collaborations with other rappers. However, what makes 7oBenzo and this album more amazing is that he produced, mixed and made this album by himself whilst in lockdown. Using his small make shift studio in his living room and beat pad for his instrumental sounds, this whole album was created in lockdown and produced by just one person.



You can listen to the tracks on the album here.
Some of the songs are raw with emotion and energy, others are a little bit more laid back, however, all the tracks use explicit language and many of the lyrics refer to violence. So that’s the only warning I’m going to give.
I found 7oBenzo to be polite, and just talking to him displayed how much passion he has for rap and making music and being able to pull off making an album in his living room, just goes to show how talented he is.
Please watch this interview and get to know the man Behind The Pen.

Who is Jackie Bertolette?

I will tell who is is NOT. She not an editor of a magazine that talks about dieting and how to lose weight, advertising stick thin models and promoting how we all should dress and ignoring the real women and men out there. Ignoring diversity.

Jackie Bertolette is a women on a ‘Mission’. She has opened up a platform that allows a never before seen, designer a place to showcase their work, a makeup artist that has never had the opportunity to work with catwalk models. For models of all shapes, sizes, race and sexual orientation . Everyone is included. Diversity is a must for Jackie and her volunteer staff of Haute Ohio Magazine.


This magazine may centre around Ohio and the Mid-West. but it’s download and shipped world-wide. Sadly it hasn’t reached the shelves where the top editorial magazines sit.

But it really should.

Jackie is such an awesome person for what she doing, that other magazine editors and creative directors should sit up and take notice. Things have changed and Jackie is embracing this change with open arms.

I get the opportunity to chat to Jackie about Haute Ohio Magazines and all the small business she owns and is involved in.
This is a must watch interview.

Enjoy.

http://www.hauteohio.com
http://www.discoveredmodel.com
http://www.lunadreamwear.com
http://www.jacquelinejphotographicarts.com

FB : @Haute Ohio Magazine

IG, Twit YouTube:  @ohfw_official

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Vigilante MC thriller 18+ due to the subject matter in the book.

Are you ready to step into the shoes of a Kittn?

From 18th Feb 12am PST until 22nd Feb. You can download this novel for FREE.

EDITORIAL REVIEWS

When Streets of Fire came out in 1984 with the catchphrase “A Rock & Roll Fable“, you would’ve never thought that it was the perfect one for a book that was more than 30 years away from being written. – 
Sisterhood, trauma, friendship, family, self-worth, power, respect and reputation are some of the many themes this book deals with, and the author doesn’t forget to induce the reader to reflect upon the role of violence in human nature and the power it has to change someone’s character.
Lawless Justice is a female tale that embraces universal concepts that are in every single one of us and the novel is a powerful page-turner that will have you always wanting for more

Strong Characters Unleash Their Claws in Suspenseful Psychological Thriller About Vigilantism and Living A Double Life
One of the more intriguing aspects of this book is how expectations are subverted on who joins these gangs. The Kittnz are not high school dropouts, drug addicts, wayward girls in their teens and twenties from broken homes. These are women in their late 20’s-30’s in successful careers and day jobs, everything from doctor, lawyer, psychotherapist, photographer, mechanic, and journalist. By day they work and act as pillars of the community, but by night they vent out their frustrations and commit acts of violence. They have real names and identities, but are known primarily by their gang names: Raven (the leader), Scarlet, Jade, Eve, Storm, and Cass’ new name, Ice. In fact once Ice gets her new moniker, the third person narration refers to her with that name even when she is with family members and acquaintances outside the gang. It is a subtle reminder that the old abused victim, Cass is dead and in her place is Ice, a woman who seeks action. with the cold detachment that her name suggests.

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He’s a riddle I can’t solve…until one night rips away the veil.

I always felt there was something peculiar about Roald Trenton, that behind his blindness he saw me better than I saw myself. When a frightening creature, a being out of a horror movie attacks me, a glowing silvery defender comes to my rescue, sweeping me away to safety, reaching inside me, and pulling the poison from my body. Setting fire to my desires, he ignites a connection to a world I knew nothing about…until now.

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