Tag Archives: branding

Day 25 #MarchoftheWriter

What’s your brand?

Good question and I bet many authors can’t answer that. One of the services I provide with Author Assist is branding and design. Many authors don’t see their book as a business but that’s the mindset you need to succeed in this industry. Writing, publishing and selling your book is a business and now it’s time to put that business hat on and take hold of the reigns.

Why brand?
Because you need to stand out in this overly saturated market and having a brand and logo will make you stand out. A unique branding, a unique logo. Everywhere you post, you show your brand and soon people will recognise the logo and know it belongs to you. You get your merch printed with your branding. At cons, your table, banners, bookmarks should all carry your unique brand.

How do I come up with a concept?

Putting my business hat on, I will explain a couple of concepts I have created for my clients. Victoria Saccenti was an award-winning author with a three-book series called Destiny and had a stand-alone book called Noémie’s Journey. What these books had in common was they were set in the 20th century but during a historical time. Now there are thousands of writers that write romance and again historical romance, so how would Victoria stand out? I asked her what plans did she have for her next books, and she surprised me when she said fantasy paranormal series and then something even darker. How was I to tie them all together? I started thinking about what romance represented and it certainly wasn’t all candy floss and chocolates. I thought about the colour of romance and then it clicked smell. The perfume. The Essence of Romance. So we had a branding now to design a logo. I saw a perfume bottle. I played around with the initials, and a signature and then we decided how about the bottle with the scent coming out and making the essence shape into VS.

Here’s how the completed branding looked. I came up with the initial concept, and design but I did not create the logo. but I take no credit for the creation of the banner.

All her following books all fitted so well under the branding of The Essence of Romance.
https://www.amazon.com/Victoria-Saccenti/e/B013H2XYPK

As for me, I write in most fiction genres so trying to find a box I fitted in could have been a difficult path to be on and so I jumped off and branded myself as Explosive Writer, as all my books are explosive.

Here’s a testimonial from a client who needed branding and logo.

I only had a vague idea about branding myself as a dystopian author. After a brainstorming session with Karina, she created an identity and brand for me that I wouldn’t have ever considered. Karina is very easy to work with. She is very receptive to an author’s input and thoroughly explains how all the elements of the brand design work together.
Karina is an extremely talented designer she creates beautiful logos and social media banners that are not only original but beautiful as well
I’m very happy with the brand she created for me and I’d highly recommend her services.

James Ayling author

You can read more about what services Author Assist provides and check out the other logos and promo graphics I’ve created over the years.
https://kkauthorassist.wordpress.com/graphics

Omnikent

Can an idea accelerated by passion give wings to one’s dream?

Yes, it does for “Omnikent”.

Ominkent started its journey in 2018  with a set of three people, one idea and a dream. A dream to offer the best in class services and platforms to the ones whose writings we have grown up reading i.e. the Authors.

At Omnikent, the mission is to help the authors connect their writing with the right audience and become authorpreneurs, using technology, design, and data driven strategies. The services provided ranges from illustrations, custom web designs, brand building for authors through pre and post marketing services, E-commerce store set-up for author brand, book conversion to 2D/3D movies or web series.

The organisation is all-remote based out in Dubai with the team spread across the globe. On asked about what holds the team together despite geographical distances, Mr. Sanjay John Eapen, the CEO, Miss Sneha Ann Babu, the Chief Business Officer quotes, “Trust, Accountability and Transparency” as the key values which  drives the team and inspires them everyday to offer the best. The perfect balance of management skill and passion, helps them to provide the quality services by focusing on driving the entire operations of the organisation with utmost efficiency because of which the organisation today could successfully deliver 17+ projects within such a short span of time.

Going ahead, the plan is to leverage technology and design, to help authors get most out of their creativity and effort to be the best sellers in every market thereby, directing Omnikent to be the globally recognised brand that the authors can rely on, as in Omnikent we believe in nothing but “Authorpreneurship”.

Contact details:

http://www.omikent.com

Mail us at : hello@omnikent.com

Twitter : https://twitter.com/omnikent

LinkedIn : https://www.linkedin.com/company/omnikentdigital

Facebook : https://www.facebook.com/omnikentdigital/

IG : https://www.instagram.com/omnikent/?hl=en